Below is an explanation of all the inventory specific fields you will find throughout Ads2Trade.

  • Address Bar:
  • The address for each individual asset.
  • Facing direction:
  • The direction in which the asset is facing traffic. In the direction of North, South, East, West etc.
  • Asset image:
  • The image that will be displayed on a billboard etc.
  • Asset numbers:
  • A sequence containing a set of numbers and letters, for inventory maintenance and admin reference.
  • Asset statuses:
  • This shows if the current Asset you’re viewing is available for purchase or if it has been sold. Status’s may vary for different reasons.
  • Media type:
  • This means the asset type of output. For example: A Billboard or a Pole Ad, or possibly a Bus Shelter.
  • Media sub type:
  • A media type may have multiple sub types for example: A billboard may have a subtype of a Gantry, or a roadside billboard, or a wall sign along tunnels etc.
  • Side:
  • A side may be indicated by the facing direction or, for example, if a billboard is facing oncoming traffic, or if it's on the passenger side of the road.
  • Proximity POI:
  • This refers to a point of interest near or surrounding the specific asset for example “this asset is located in a shopping mall or, it is situated next to a high school”
  • Illumination:
  • This is if the Asset has any lighting to it for night purposes. Examples are a digital billboard, a backlit billboard, or even a Gantry billboard with spot lights hovering above it.
  • Material:
  • Typically indicates what the Asset is made of. For example: Plastic, Vinyl, metal etc.
  • Size:
  • The size of the overall Asset. Usually measured in mm.
  • Total square meterage:
  • This is the overall square meterage calculation for the initial “print” of the advert to be displayed on the asset regardless of material. See Print detail below for more.
  • Print detail:
  • Please provide any specific measurements or material fasteners, as each asset may require different methods of mounting For example: all round mounting or if the mounting requires eyelets typically used with vinyl prints or for a pole ad - a glue paste.
  • Asset description:
  • The asset description is a section for a media owner to state any specifics that may appeal to a buyer. For example: An asset that may be situated in a popular tourist attraction area.
  • Foot traffic:
  • Foot traffic is the total number of people walking past the specified asset.
  • Vehicle traffic:
  • This is the record of the total daily number of vehicles that may pass the specified asset.
  • Reach:
  • The reach of an ad is the total number of people who will be exposed to an advertisement over a period of time.
  • Frequency:
  • Frequency is the average number of times an individual has the opportunity to see the adverting message during a defined period of time.
  • Impact:
  • The total number of times people are likely to notice an ad on an advert display. Gross impressions are those delivered against a demographic audience for an advertising schedule. In-Market impressions are the average number of times people that live in a defined market are likely to notice an ad on an advert display. In-Market Impressions exclude Impressions derived from people who travel into or through the market, but live outside of it. In-Market Impressions are the audience from which GRPs are calculated.
  • Additional notes / restrictions:
  • Adding additional notes or restrictions that should be taken into account when advertising on the asset. For example: The billboard is situated near a school therefore no advertisements of alcohol or tobacco is allowed.
  • Living Standards Measure(LSM) range:
  • LSM is a marketing and research tool used in South Africa to classify standard of living and disposable income. It segments the population into ten segments based on their relative means, with LSM 1 being the segment with the least means and 10 being the segment with the greatest means.
  • Delivery address:
  • The address given for where the advertising material should be delivered once printing has been completed.
  • This asset is a member of a group:
  • Assets can be packaged and sold in groups. For example, if a pole ad is done in a sequential set of three, then it will be added to a group of three individual assets.
  • Monthly rental:
  • The total monthly rental of the asset. In your country’s currency
  • Flighting:
  • Flighting is the process of your pretended advert being transported and mounted on to the asset that has been rented out by the media buyer. Normally once the advert has been flighted those who mounted the advert will take a picture. This gives the media buyer proof of flighting.
  • Printing / production:
  • This is the process of creating the artwork for the advertisement campaign and then which follows on to the printing of the initial advert to be flighted on to the specified asset. See above for flighting explanation.
  • Production lead time (working days):
  • This is the period in which print and production take place before flighting has commenced. Reference to working days is a period of a Monday to Friday not counting weekends of Saturday and Sunday. This is done from a period of 1-5 days equal one working week.
  • Minimum contract duration:
  • This is the minimum period of time given by a media owner for this asset campaign. The minimum duration of a contract is at the media owner’s discretion.
  • Fixed contract Duration:
  • This is the duration given by a media owner of a specified date that a campaign will be paid for. The restricted dates given once again at the media owners discretion.